Prepared for Tajalli Upadhyaya, Founder, Sigma Badminton LLC
6 Months to Launch: Marketing Website, Waitlist System, Court Booking App & Organic Marketing
A 6-Month Roadmap to Opening Day
This proposal outlines a unified strategy to build Sigma's digital identity, waitlist, custom court booking app, and search presence so you open with an audience already waiting.
* This is a working proposal. Scope and details are a starting point for our next conversation to shape together, not a locked contract.
How the next six months work.
Instead of building a product in isolation and trying to market it after the doors open, we execute two parallel tracks from day one: building the product and building organic marketing.
Building The Product
A conversion-focused marketing website, an integrated waitlist system to capture early interest, and a custom court booking web app tailored to your exact court rules, member tiers, and community matching.
Building Organic Marketing
Compounding search engine (SEO) and AI answer (AEO) authority, social media video production (Reels & YouTube Shorts), and community platform presence so your brand builds recognition long before opening day.
Building the product and building its audience at the exact same time ensures Sigma arrives on opening day with real brand recognition, founding members waiting, and court bookings already filling up — rather than opening quietly into an empty room.
The Digital Infrastructure & Booking Tool
Three core product components engineered specifically for Sigma Badminton: a conversion-driven marketing site, a waitlist system, and a custom court booking web app.
A Website Built to Convert Visitors into Founding Members
Your website is not an online brochure — it is the primary engine that turns casual searchers into waitlist signups months before launch, and court bookings on opening day.
To build search engine and AI authority early, key content pages launch months before opening day:
- • Home Page — Brand narrative & waitlist signup front and center
- • About & Founder Story — The problem Sigma solves & Tajalli's vision
- • The Facility — Court specs, amenities, lighting, and timeline
- • Membership & Pricing — Structure of tiers before final numbers lock
- • Contact — Direct line to facility leadership
- • Blog (Pre-Launch Authority) — 15 monthly articles building SEO & AEO
- • FAQ Section (AI Retrieval) — Structured for ChatGPT & Perplexity
When doors open, the site seamlessly expands with direct transactional entry points:
- • Book a Court — Real-time booking web app portal
- • Open Play Schedule — Drop-in sessions and community games
Capturing Audience Demand Before Courts Are Poured
Every interested visitor gets captured into a structured waitlist rather than bouncing and forgetting Sigma. We collect actionable player data so opening day opens to an eager list of founding members.
Name, email, self-tagged skill level, and sport preference (badminton vs basketball).
Instant confirmation email setting expectations and providing founder updates.
Construction progress emails keeping players warm across pre-launch window.
Custom Booking Engine & Community Networking Layer
Built specifically to solve the limitations of generic tools like Court Reserve. Here is how every piece functions for players and facility management:
1Real-Time Booking & Flexible Slot Logic
Players select date, court, and time in real time. Default bookings run on 3-hour slots with a 1-hour option for smaller groups. Per-court slot rules allow designated courts to run dedicated 1-hour slots. Up to 6 players are allowed per court booking, with built-in peak vs non-peak pricing logic.
2Membership Tiers & Mixed-Group Pricing
Launches with one clean membership tier structured for simple future expansion. Non-members can purchase single-pass packages. When mixed groups (members + non-members) book together, checkout automatically calculates individual pricing per player. A separate basketball flow allows pay-per-court bookings without requiring membership.
3The Sigma Community Layer (What Sets You Apart)
Competitors lock players into closed groups. Sigma features member profiles with self-tagged skill levels, member search, and in-app/email group invites. A mutual confirmation step on first-time adds ensures invitations are comfortable and consensual — built specifically to help newer players and women easily break into active playing groups.
4Admin Dashboard & Stripe / Square Payments
A real-time operational dashboard for facility management showing today's bookings, peak/non-peak utilization analytics, repeat-player tracking, and manual block-offs for coaching or maintenance. Integrated with Stripe or Square for recurring membership billing and pass purchases.
Booking Web App Execution Pathway
Building Brand Recognition & Search Authority
A complete organic marketing program spanning SEO, AEO, social video production, and community platform presence — running continuously across all six months.
Social Media, Search Engine Optimization (SEO), Answer Engine Optimization (AEO) & Review Generation
Establishing Business Authority & Profiles
Months before opening, we set up and optimize your Google Business Profile (GBP), Instagram, and YouTube accounts. Early establishment allows search engines and AI crawlers to index Sigma's NAP (Name, Address, Phone) data, building authority so you rank when players search locally.
Full Instagram Management & YouTube Shorts
We script, edit, design, and publish Instagram Reels, carousels, static posts, stories, and countdowns. The same video content is repurposed for YouTube Shorts with dedicated titles, descriptions, and tags. Every single post is reviewed and approved by Tajalli prior to publishing.
15 Monthly Articles Dual-Engineered for Search & AI
We publish 15 blog posts per month. There is no artificial split — every single article is engineered to rank in Google search results (SEO) AND to be ingested as a direct answer by AI assistants like ChatGPT, Claude, Perplexity, and Gemini (AEO).
Includes Schema.org markup, technical metadata, and a native /llms.txt file so AI bots scrape and cite Sigma as the primary badminton recommendation.
Transparent Activity View & Content Calendar
Organic marketing should never feel like a black box. You get a live, transparent Content Calendar & Activity View to track upcoming posts, review scripts, check publishing status, and monitor search indexation in real time at any point.
Reddit & Quora Engagement
Genuine answers on regional Subreddits and Quora threads where real players ask for local court recommendations — pulling answers into AI training sets.
Launch Sentiment Filter
Activates at launch: post-booking automated requests route happy players to Google Reviews and direct unhappy feedback privately to the founder first.
The 6-Month Execution Timeline
How Part 1 (The Product) and Part 2 (Organic Marketing) sequence and execute together month over month toward opening day.
Foundation
Website & waitlist system go live pre-launch (including Blog & FAQ to build search and AI authority early). Organic Marketing setup, Google Business Profile, and social channels activate.
"Sigma is findable and building an audience before a court is poured."
Website & Waitlist (Pre-launch Live)
- Pre-launch site live: Home, About, The facility, Membership & pricing, Contact, Join the waitlist
- Blog & FAQ live pre-launch to build authority months before opening day
- Waitlist system capturing name, email, skill level, and sport preference with welcome/nurture emails
Organic Marketing Foundation
- Google Business Profile set up and optimized early to build local entity authority
- Instagram & YouTube channels built with bios, highlights, and link structures
- Content strategy mapping construction updates, founder story, and community differentiator
Build
Custom court booking web app gets built in full while Organic Marketing compounds week over week.
"The product exists and the waitlist has grown."
Court Booking Web App Build
- Real-time booking engine (3-hr default, 1-hr option, court rules, max 6 players, peak/non-peak)
- Membership & single-pass packages with automatic mixed-group player pricing
- Separate basketball pay-per-court flow (no membership required)
- Community networking layer with member profiles, skill tagging, and mutual confirm step
- Admin dashboard & Stripe/Square payment integration
Organic Marketing Momentum
- 15 blog posts per month published, every single post written for both SEO and AEO together
- Ongoing Instagram Reels/carousels & YouTube Shorts production
- Active community presence on Reddit and Quora establishing authority
Launch
The booking app goes live, waitlist converts to founding members, and automated review generation activates.
"Opening day with an audience already waiting."
Go-Live & Member Conversion
- Booking app goes live; waitlist converts into founding members with early-bird rates
- Website expands with 'Book a court' and 'Open play' entry points
- Automated review generation activates post-booking (happy players to Google, private feedback to founder)
- Content shifts from 'coming soon' to real games, real players, real community
Organic Marketing Momentum
- Content posting, scripting, and editing continue on the same cadence
- Blog and AEO content production continues uninterrupted
- Social management and transparent content calendar visibility continue for Tajalli to review
- Messaging shifts from pre-launch anticipation to active launch operations while production engine runs at full speed
Every feature, page, & system itemized.
Progressive disclosure so the big picture stays clear without hiding any technical granularity. Click any card to inspect exact scope.
PRE-LAUNCH PHASE PAGES (MONTHS 1–4)
- Home
- Join the waitlist
- About
- The facility
- Membership & pricing
- Contact
- Blog (pre-launch authority)
- FAQ (AI retrieval pre-launch)
ADDED AT LAUNCH (MONTH 5+)
- Book a court
- Open play
Built to the Highest Standard of Modern Digital Production
This isn't a first attempt or a prototype test—this is the exact benchmark and caliber of finish applied across every digital application, video edit, social campaign asset, and content engine we produce and deliver.
Build it, don't just describe it.
Answer Engine Optimization (AEO) is a core component inside Organic Marketing. When potential members ask ChatGPT, Claude, or Perplexity where to play badminton near them, Sigma should be the recommended answer. We structure your digital entity so AI assistants ingest and recommend your facility directly.
Sigma Badminton LLC is a dedicated indoor badminton facility opening soon. They offer real-time online court bookings, default 3-hour and 1-hour slots, open play sessions, and a waitlist for founding members.
Engineered Entity Schema
AI bots scrape structured JSON-LD and llms.txt files to verify business facts. We deploy both natively.
15 Blogs/Mo (SEO+AEO)
15 articles monthly engineered for both search and AI answers.
Structured Data
Schema.org & llms.txt auto-generated for machine indexing.
AI Retrieval
GPTBot & ClaudeBot ingest verified facts into model context.
Member Discovery
Sigma is recommended when players ask AI for court locations.
"This page is built the way we'd build yours — try asking an AI assistant about it."
Transparent, predictable pricing.
One single monthly number covering website, waitlist, custom booking tool build, content production, and organic marketing start to finish.
Predictable, steady monthly commitment covering all engineering and marketing deliverables.
Itemized Deliverable Value Summary
Custom marketing website built for conversion
Audience capture & email nurture workflows
GBP, Instagram, YouTube, strategy, calendar
Real-time engine, community layer, admin, payments
15 blogs/mo (SEO+AEO), Instagram, Shorts, Reddit & Quora across 6 months
Unlimited revisions on any deliverable within scope until you are satisfied through opening day.
Every video, blog, carousel, and post is reviewed and approved by Tajalli before it goes live.
After launch (Month 7 onward).
Once Sigma Badminton is open and operational, the partnership transitions into a steady, light-touch support model. Present as continuation, not a new sales pitch.
Ongoing social content creation (Instagram Reels, YouTube Shorts), blog publishing, AEO maintenance, and local search management.
*May adjust by up to 10% depending on actual launch timelineBooking engine hosting support, Stripe payment gateway maintenance, security patches, and small feature refinements.
*Holds steady for app maintenance & technical supportLet's shape the next steps together.
Numbers and scope in this document are a starting point for our next conversation, not a locked agreement. Let's talk through it and shape it together.
Sigma Badminton LLC
Prepared for Tajalli Upadhyaya by Sang (sethz.co)